My name is Tammy Fath. I am a mom a Grandma, and an author and I’ve decided to go back to school at 56 years old. This blog is part of an assignment for my Content Strategy Development and Marketing Class.

For this class I have chosen Kodiak for the brand I’d like to focus on this month. I chose Kodiak first because they are a family oriented business with a great story. Secondly I like that they have all healthy products and encourage their audience to spend time outdoors. All of their media shows this.

https://kodiakcakes.com/pages/our-mission

The 3rd reason is because they give back. I love when businesses give back to their communities. Kodiak gives to Conservative foundations that preserve wild places. Kodiak gets most of its ingredients from the land and therefore chooses to give back to the land.

In this class I’m hoping to learn how to market a brand to the best of my ability. I am open and excited for new ideas and new ways to expand the ideas I already have. I am hoping to find many ways to find and use my target audience and new strategies in the marketing world.

As an older student some things are challenging but I am excited to learn more about Kodiak and new ways to market this wonderful business.