Assignment for Marketing strategies.

This is Tammy Fath and for my marketing strategies class I am again focusing on Kodiak Cakes.

Kodiak Cakes really does a good job with marketing. This week I chose to focus on Instagram and a family dynamic. Kodiak is known for it’s LIVE WILD theme. It’s all about healthy eating and the outdoors. What some don’t realize is that Kodiak was started and grown into a multi million dollar company by a family.

Kodiak does some family advertising but I feel they could expand their audience by focusing on families using their products. They do have a few examples of this and when they do it they do it well.

I love the LIVE WILD idea but not everyone can relate to that. It would be great to do more family oriented content and see Kodiak share their family story.