This is Tammy writing for week 3 of Marketing Strategies on Kodiak Cakes.

Kodiak cakes promotes their brand and their foundation on all websites but by using Pinterest to promote their brand Kodiak is using a platform that never expires. Pinterest constantly reaches new people. This means there will always be new people looking at the pins. Consumers spend 2X more per month. There are 450 million people using the Pinterest platform with 76% of those being women. It’s Mom’s and women that do most of the shopping and the cooking. Pinterest also has a way to track their analytics and has a save button you can use on other platforms that links you back to their Pinterest account. https://www.businessnewsdaily.com/7552-pinterest-business-guide.html

On Pinterest you can in bed a link to the webpage as you can see I would add to images in the calendar photo above and the example I’ve listed.

Pinterest has a lot of reasons to use them and is a great platform for Kodiak to promote their brand and it’s also a fun platform. You can post anything from kids eating their Kodiak pancakes to also promoting conservative foundations for donations as you can see in the calendar provided. There are so many fun ways to promote!