At the beginning of my Full Sail journey, I set three goals. My short-term goal was to be the first person in my family to graduate from college with a degree. A medium goal to take what I learned to advance in my current job as a school librarian. The 3rd goal, long term to retire and share my experiences with others.

That first goal to graduate is coming in a few weeks. I am so excited to be so close to obtaining this goal. At 57 years old this is quite an accomplishment, and I am very proud of it.

I am a list maker, so I found setting goals is like list making. Both keep you focused and on track. Having that goal helped me to keep working toward my dreams. I also believe having a short-term goal which is easier to achieve keeps the longer goals from seeming overwhelming or unattainable.

To achieve the medium goal which is to advance at my work place I will submit my credits and associates degree to my work place and then start marketing the programs and events that we have coming up at our library. I will also create a website where our students and patrons can go to see what is happening at the library.

The long term goal is a little more difficult to plan but I find meeting one goal at a time is helpful.

Overall setting goals has been helpful for me. I have set goals in other areas of my life as well. I feel these are all goals I can accomplish and I look forward to seeing where these goals take me.

My AI post.

There have been many great marketers throughout history who have made a significant impact on the field of marketing. Marketers have demonstrated exceptional creativity, strategic thinking, and the ability to connect with their target audiences in meaningful ways. Keep in mind that marketing success can vary greatly depending on the industry, target audience, and cultural context, so the effectiveness of marketing strategies may differ accordingly.

Great content creation skills are essential for effectively communicating your ideas, messages, and information to your target audience. Whether you’re a writer, a designer, a videographer, or any other type of content creator, here are some key skills to develop:

1. Creativity: The ability to think outside the box and come up with fresh, original ideas is crucial for creating engaging and unique content.
2. Storytelling: A compelling narrative can captivate your audience and make your content memorable. Develop the skill of structuring and presenting your content in a way that resonates emotionally and keeps your audience engaged.

Digital marketing requires a specific set of content creation skills due to the unique nature of online platforms and the fast-paced digital landscape. Here are some important content skills for effective digital marketing:

1. SEO Knowledge: Understanding how search engines work and how to optimize your content for search engine visibility is essential. This includes using relevant keywords, creating high-quality backlinks, and optimizing meta tags.
2. Keyword Research: Being able to identify relevant and high-traffic keywords is crucial for creating content that aligns with what your target audience is searching for.

My Post

Two of the strengths I brought to this class are my love of storytelling and my love of writing. These are the reasons I chose to take Digital Marketing as my major. I’ve been writing since I was a kid and even wrote a children’s book. It also ties into the storytelling. It’s my favorite thing about Digital Marketing.

Two things I’m taking away from this class is the ability to think outside the box and interpreting analytics. Thinking outside the box is so important because ideas are saturated in the marketing world especially on social media. Interpreting analytics is important because you need to know how your campaign is going and to also keep an eye on your competitors.

Overall in this class I’ve learned there is so much more than posting a picture and a catchy phrase. There really is a method in coming up with a great story, figuring out the target audience, researching your competitors and learning the analytics and then selling it all to the company.

I truly believe that AI can be a blessing and a curse. I think AI is great to help you come up with new ideas or to get you started on an assignment but there is nothing like your own voice and your own thoughts.

AI gives lot’s of examples so I really believe it can be a great tool to get your mind moving. It can help you out of a mental block.

As far as a weakness if someone else is searching the same thing you could easily both have the same ideas. Also if AI can do the digital marketing for a company they wouldn’t need us.

I have really enjoyed this class. It’s also made me rethink about my blog and I’ve missed posting here. Maybe that will change now. Stay tuned!!

This is Tammy writing for week 3 of Marketing Strategies on Kodiak Cakes.

Kodiak cakes promotes their brand and their foundation on all websites but by using Pinterest to promote their brand Kodiak is using a platform that never expires. Pinterest constantly reaches new people. This means there will always be new people looking at the pins. Consumers spend 2X more per month. There are 450 million people using the Pinterest platform with 76% of those being women. It’s Mom’s and women that do most of the shopping and the cooking. Pinterest also has a way to track their analytics and has a save button you can use on other platforms that links you back to their Pinterest account. https://www.businessnewsdaily.com/7552-pinterest-business-guide.html

On Pinterest you can in bed a link to the webpage as you can see I would add to images in the calendar photo above and the example I’ve listed.

Pinterest has a lot of reasons to use them and is a great platform for Kodiak to promote their brand and it’s also a fun platform. You can post anything from kids eating their Kodiak pancakes to also promoting conservative foundations for donations as you can see in the calendar provided. There are so many fun ways to promote!

Assignment for Marketing strategies.

This is Tammy Fath and for my marketing strategies class I am again focusing on Kodiak Cakes.

Kodiak Cakes really does a good job with marketing. This week I chose to focus on Instagram and a family dynamic. Kodiak is known for it’s LIVE WILD theme. It’s all about healthy eating and the outdoors. What some don’t realize is that Kodiak was started and grown into a multi million dollar company by a family.

Kodiak does some family advertising but I feel they could expand their audience by focusing on families using their products. They do have a few examples of this and when they do it they do it well.

I love the LIVE WILD idea but not everyone can relate to that. It would be great to do more family oriented content and see Kodiak share their family story.

My name is Tammy Fath. I am a mom a Grandma, and an author and I’ve decided to go back to school at 56 years old. This blog is part of an assignment for my Content Strategy Development and Marketing Class.

For this class I have chosen Kodiak for the brand I’d like to focus on this month. I chose Kodiak first because they are a family oriented business with a great story. Secondly I like that they have all healthy products and encourage their audience to spend time outdoors. All of their media shows this.

https://kodiakcakes.com/pages/our-mission

The 3rd reason is because they give back. I love when businesses give back to their communities. Kodiak gives to Conservative foundations that preserve wild places. Kodiak gets most of its ingredients from the land and therefore chooses to give back to the land.

In this class I’m hoping to learn how to market a brand to the best of my ability. I am open and excited for new ideas and new ways to expand the ideas I already have. I am hoping to find many ways to find and use my target audience and new strategies in the marketing world.

As an older student some things are challenging but I am excited to learn more about Kodiak and new ways to market this wonderful business.